Mafatlal Industries launches MedFits digital platform to streamline medical apparel sourcing, improve efficiency and enhance healthcare supply chains.
Mafatlal Industries Limited (MIL), the flagship company of the Arvind Mafatlal Group, has entered the e-commerce space with the launch of Mafatlal MedFits , a dedicated online platform focused on medical apparel. The launch marks the company’s first direct-to-consumer (D2C) initiative and a significant step in its ongoing digital transformation.
The new platform strengthens the growing footprint of Mafatlal Healthcare within the medical and technical textiles segment. Mafatlal MedFits offers a comprehensive range of medical clothing, including scrubs, lab coats, underscrubs, medical caps and related products, designed to meet the functional, comfort and durability requirements of healthcare professionals.
Through this D2C entry, Mafatlal Industries aims to expand its pan-India presence, enhance brand accessibility and directly engage with end users, while reinforcing its long-standing focus on quality, reliability and innovation. The platform is positioned as a one-stop destination for performance-driven medical apparel, backed by decades of textile manufacturing expertise.
Commenting on the launch, Raghunath Mannil Balakrishnan, CEO of Mafatlal Industries Limited, said the initiative represents a key milestone in expanding the company’s healthcare and technical textiles portfolio. He noted that the digital platform enables the company to deliver internationally benchmarked medical wear directly to healthcare professionals across India, combining comfort, functionality and durability with manufacturing excellence.
He added that the move reflects continued investment in production capabilities, quality systems and process efficiency, while supporting long-term, sustainable growth in a high-potential segment.
The launch highlights Mafatlal Industries’ broader strategy of leveraging digital channels to strengthen customer engagement and scale its healthcare portfolio. Products on the platform are competitively priced, ranging from Rs 549 to Rs 1,999, aligning premium quality with affordability.