Sustainable fashion pioneer Doodlage has introduced an eco-friendly breakthrough by transforming plastic bottles into stylish apparel. The brand’s latest collection, “Cara Top”, is crafted from recycled Poly Chiffon, aligning with its commitment to environmental sustainability.
Each top in the collection utilizes approximately 10 plastic bottles, converting waste into fashionable, eco-conscious designs. According to Doodlage, 1 kilogram of recycled Poly Chiffon can produce 6.45 meters of fabric, showcasing an innovative approach to waste reduction.
Doodlage announced the launch on its social media platforms, emphasizing the stylish yet sustainable nature of the collection. Founder Kriti Tula stressed the importance of consumer education to drive awareness about the environmental impact of fashion. “Educating consumers can inspire responsible consumption and catalyze positive change,” she stated in an interview with Fashion Network.
Since its inception in 2013, Doodlage has been a leader in sustainable fashion, combining style and sustainability to redefine industry norms. The brand continues to inspire consumers to make conscious fashion choices, proving that sustainability and innovation can coexist in modern design.