On 29 October at 12.00, Weekday opens the doors to its new multi-brand flagship store at Drottninggatan 50 in Stockholm. Spanning approximately 1,000 sqm across two floors, the new destination brings together Weekday, Monki, Cheap Monday, second-hand fashion, exclusive drops and more under one roof.
The store marks the next step in Weekday’s evolution as a multi-brand destination. Designed as a space where fashion, creativity and community intersect, it invites a creative generation to explore different moods, aesthetics and expressions of personal style.
The interior balances raw and refined elements through a tactile mix of concrete, stone, glass and brushed steel. Natural light, sculptural fixtures and custom-designed details create an environment made for discovery, where every corner offers a new perspective and every visit feels different from the last.
Opening this new flagship in Stockholm feels like a full-circle moment. Located on one of the best retail locations in Scandinavia, it represents both our heritage and our future. This flagship is designed to bring different expressions, styles and creative perspectives together under one roof, creating new ways for our community to discover and evolve their personal style.
Kim Holm, Managing Director at Weekday
Alongside the latest collections from Weekday, Monki and Cheap Monday, visitors will find a curated second-hand assortment featuring rare finds, standout pieces and unexpected combinations, selected to inspire experimentation and an ever-evolving personal style.