Rare Rabbit Expands into Premium Travel Gear Through Partnership with Escape Plan Bengaluru, 21 May 2026:
Rare Rabbit, the premium fashion and lifestyle brand under The House of Rare, has officially entered the travel gear segment through a strategic partnership with Escape Plan, a design-focused travel accessories platform. The collaboration marks Rare Rabbit’s first step into the luxury travel category, combining fashion-forward aesthetics with functionality and craftsmanship.
The partnership represents a significant move in India’s premium lifestyle market, where travel gear is increasingly becoming an extension of personal style rather than just a utility product. Through this initiative, Rare Rabbit aims to bring its signature design language into the travel segment with products that reflect sophistication, clean silhouettes, refined detailing, and practical innovation.
Unlike a limited or seasonal expansion, the move is positioned as a long-term category development strategy. Rare Rabbit and Escape Plan plan to create a premium Indian travel gear ecosystem that caters to aspirational urban consumers looking for design-led travel solutions.
Commenting on the launch, Manish Poddar, Founder and Creative Director of The House of Rare, said that the company has always focused on design, craftsmanship, and delivering a premium experience. He noted that modern consumers increasingly seek consistency in their lifestyle choices, including the products they travel with, making the expansion into travel gear a natural evolution for the brand.
Abhinav Pathak, Co-Founder and CEO of Escape Plan, stated that travel has become more aspirational and lifestyle-oriented, while the travel gear market has largely remained functional. He added that the partnership with Rare Rabbit creates an opportunity to build a premium segment where durability, identity, and design come together to redefine Indian luxury travel.
The collaboration reflects a broader shift in India’s premium consumer market, where lifestyle brands are expanding beyond traditional product categories to offer more integrated experiences. The companies also highlighted their intention to build a distinctly Indian luxury travel narrative rather than relying on international design influences.
Rare Rabbit’s expansion into travel gear aligns with the company’s larger cultural initiatives, including the launch of RareFore in 2025, a platform celebrating India’s creative spirit through music, art, food, storytelling, and cultural experiences.
About Rare Rabbit
Rare Rabbit is a premium Indian fashion and lifestyle brand for men under The House of Rare. The brand is known for its contemporary fashion, attention to detail, and strong retail presence across urban markets in India.
About Escape Plan
Escape Plan is an omni-channel travel products platform serving modern Indian travellers through online marketplaces, its direct-to-consumer platform, and offline retail channels. The company is backed by Jungle Ventures, Fireside Ventures, and IndiGo Ventures