Eddie Bauer Enters India, Plans Offline Retail Expansion in 2027
American outdoor lifestyle brand Eddie Bauer has entered the Indian market through a partnership with Outdoor Goats, with Wild Country Pvt. Ltd. appointed as its exclusive licensee in India.
The brand is targeting consumers aged 25–40 across metropolitan and emerging cities. Its initial India collection includes cargo pants, travel vests, convertible apparel, polos, T-shirts, fleeces, hoodies and insulated outerwear.
Several products feature performance-oriented technologies such as UPF 50 sun protection, active cooling and four-way stretch, catering to consumers seeking versatile apparel for travel, outdoor activities and everyday wear.
Eddie Bauer’s collection is currently available through its India website and Myntra, with plans to expand to additional online platforms by the end of 2026. The company is also preparing for an offline retail expansion in 2027 through standalone stores and shop-in-shop formats.
Prices start at Rs 2,299 for T-shirts and Rs 3,999 for cargo pants. Fleece and hoodies start at Rs 4,999, while the insulated collection is priced up to Rs 20,000.
The India launch comes amid growing demand for athleisure and outdoor-inspired apparel. Eddie Bauer has cited 35% year-on-year growth in the athleisure category, along with rising consumer interest in mid-premium apparel.
Founded in Seattle in 1920, Eddie Bauer operates across 41 countries and is known for outdoor and performance apparel, including down jackets, technical clothing and travel-oriented products. The brand also supplied equipment for the first successful American expedition to summit K2 in 1953.
Outdoor Goats, operated by Wild Country, has previously introduced more than 30 outdoor lifestyle brands to Indian consumers. The platform focuses on outdoor, performance and lifestyle products across multiple categories.
With its digital-first launch followed by planned physical retail expansion, Eddie Bauer is positioning itself to tap into India’s growing outdoor, athleisure and performance apparel market.