Blackberrys Accelerates Expansion with 70 New Stores, Focuses on Tier-2 and Tier-3 Markets
Menswear brand Blackberrys is set to strengthen its retail presence across India with plans to open 70 new stores in 2026, reinforcing its focus on the rapidly growing Tier-2 and Tier-3 city markets.
The company has also announced an investment of ₹100 crore over the next three years to enhance its design capabilities, technology infrastructure, and supply chain operations, supporting its long-term growth strategy.
According to Nitin Mohan, Co-Founder and Director of Blackberrys, the brand aims to maintain its retail expansion momentum after opening approximately 55 stores last year. The planned expansion reflects the company’s confidence in the growing demand emerging from smaller cities, which currently account for nearly 40% of its overall business.
Commenting on market performance, Mohan noted that the brand recorded single-digit year-on-year growth in FY26. He highlighted that the apparel industry has experienced periods of strong growth as well as phases of softer consumer demand over the past few years. Despite these fluctuations, Blackberrys remains optimistic about India’s consumption-driven growth story and is targeting double-digit growth in FY27.
Blackberrys currently operates around 400 exclusive brand outlets across 150 cities and has a presence in over 1,200 multi-brand retail stores nationwide. The company continues to strengthen its omnichannel strategy, with online sales contributing approximately 10% of total revenue.
With its aggressive store expansion plans and continued investments in operational capabilities, Blackberrys is positioning itself to capitalize on rising consumer spending and increasing demand for branded menswear in emerging Indian markets.