Reliance Retail’s fashion and lifestyle platform AJIO has launched its first physical AJIO LUXE store at Ambience Mall in Delhi NCR, marking the brand’s entry into offline retail.
The move is part of AJIO LUXE’s strategy to combine its digital-first presence with in-store shopping experiences aimed at premium and aspirational consumers.
The newly opened outlet offers a curated range of international and Indian brands across categories such as fashion, footwear, accessories and lifestyle products. Through the store, AJIO LUXE aims to bring its premium and luxury portfolio closer to customers in the Delhi-NCR market.
Designed as an experience-focused shopping destination, the store seeks to meet the increasing demand for immersive retail environments and premium fashion experiences among urban consumers.
The launch is expected to appeal strongly to luxury shoppers, fashion enthusiasts and young aspirational buyers in the region who are increasingly looking for high-end retail experiences beyond online platforms.
As part of its broader growth plans, Reliance Retail has also appointed Sandeep Karwa as CEO of AJIO, SHEIN and its other online fashion businesses. Meanwhile, Vineeth Nair will oversee the company’s larger fashion and lifestyle operations.