Kasturi Cotton Introduces New Staple Lengths to Meet Market Demand
Kasturi Cotton, India’s premier brand for high-quality, sustainable cotton, is privileged to announce the expansion of its range in response to evolving market requirements. In addition to the existing staple lengths of 29 mm+ and 30 mm+, Kasturi Cotton’s will also now include 28 mm+, 31 mm+, 32 mm+, 33 mm+, and Extra Long Staple (ELS) cotton measuring 34 mm+ and 35 mm+.
This initiative empowers ginners to begin offering lots for sampling and testing of Indian cotton that meets these new staple lengths. By expanding its range, Kasturi Cotton’s significantly increases the availability of Indian cotton that meets the brand’s stringent quality criteria, reinforcing its commitment to delivering excellence across the cotton value chain.
The KC Track blockchain platform has also been upgraded to introduce advanced traceability features, offering detailed insights into the cotton’s origin from the farm level including the geographical location to provide a clear and intuitive overview of the cotton’s journey through the value chain for enhanced transparency and accessibility.
Kasturi Cottons provides the entire cotton value chain—from farmers to manufacturers and even consumers—with the assurance of receiving the finest Indian cotton.
Kasturi Cotton’s sustainability initiatives align with globally recognized programs with its collaboration with the Better Cotton Initiative (BCI), Regenagri, CITI-CDRA and sustainabile projects of CottonConnect. The brand also provides field-level training on best practices for cotton-picking in collaboration with ICAR-CIRCOT and Farmer Producer Organizations (FPOs).