Lululemon to Debut in India with First Store at New Delhi’s DLF Promenade
Global technical athletic apparel brand Lululemon is set to enter the Indian market this autumn with the opening of its first retail store at DLF Promenade in New Delhi. The launch marks the brand’s official debut in India through a franchise partnership with Tata CLiQ, strengthening its presence in one of the world’s fastest-growing premium retail markets.
The new store will feature Lululemon’s range of performance apparel for both men and women, covering categories such as yoga, Pilates, running, training, tennis, golf, and everyday activewear. Designed as more than just a retail destination, the store will also serve as a community space, hosting wellness events, fitness sessions, and collaborations with brand ambassadors and local health and fitness groups.
In addition to the physical store, Tata CLiQ will introduce Lululemon on its Tata CLiQ Luxury and Tata CLiQ Fashion e-commerce platforms, enabling customers across India to shop the brand online. This omnichannel approach is expected to improve accessibility and strengthen Lululemon’s reach in the country.
Sarah Clark, Senior Vice President, EMEA, Lululemon, said the company has already begun engaging with the New Delhi community alongside Tata CLiQ ahead of the store launch. She highlighted the city’s growing demand for premium performance apparel that combines technical innovation with modern style.
Tata CLiQ CEO Gopal Asthana described the partnership as an important milestone in bringing internationally renowned brands to Indian consumers. He noted that India’s rising interest in premium activewear presents a strong growth opportunity, with plans to gradually expand Lululemon’s omnichannel presence following the first store opening.
Lululemon currently operates in more than 30 markets worldwide, with a strong presence across North America, Europe, the Middle East and Africa, Asia-Pacific, and mainland China. The India launch reflects the company’s continued global expansion strategy and its focus on tapping into high-growth consumer markets.